What will ‘Marketing Websites’ Look Like With AI? | Julian Galluzzo, Memberstack

There's a version of the marketing website that most teams still believe in. The one you launch, maintain, and refresh every couple of years. The one your campaigns point to, your sales team references in every deck, and your leadership uses to judge whether the marketing program is doing its job.

That version of the website isn't going away tomorrow. But the infrastructure underneath it, the tools used to build it, update it, and extend it, is shifting faster than most marketing teams have time to track.

Julian Galluzzo has been watching it happen from the inside.

At 24, Julian is the content creator and web ecosystem lead at Memberstack. He co-founded a web agency at 15, scaled it to 40 people before leaving at 21, and recently led the migration of a 600-page-plus marketing website away from Webflow using AI-powered development tools. He spends his days experimenting with what's new, breaking things in real time, and putting it on camera so the thousands of builders who follow him don't have to spend the hours figuring it out themselves.

He joined Andy Milligan on Marketing by Design to talk about what he's actually seeing. This is the episode for any marketer who senses something shifting and wants to understand it before it becomes a problem.

How Julian Galluzzo Got Here

Julian grew up in southern Ontario and knew pretty early that he wanted to leave. Not in a dramatic way, just practically. He'd spent time in Europe as a kid, liked the idea of living there, and started thinking about what kind of work would make that possible.

At around 13, he Googled "most in-demand design jobs you can do online." UX design came up. He started there.

From that Google search, he moved into client work across every major web platform, WordPress, Squarespace, Wix, Drupal, Shopify, anything that would take him. Then a co-founder introduced him to Webflow, and everything changed.

"When I discovered Webflow, I was like, I can build what I want to build, how I want to build it, and I don't need to write code. This is amazing."

He went all in. He and his co-founder built Vezza Digital from two people to roughly 40 by 2022. Then Julian left, landed briefly at another agency that still owes him money, and somehow came out of it with Memberstack as a client. He eventually asked their co-founder Duncan if he could come on full time.

That was three and a half years ago. And the lesson Julian pulls from all of it is quieter than you'd expect from someone who scaled a company that fast.

"Memberstack makes more money than that agency did with five full-time employees instead of 40. Don't overgrow your team."

What Julian Actually Does at Memberstack

His title is content creator and web ecosystem lead, but the real job description is simpler than that. He tries things first, then tells you what he found.

Julian's YouTube channel on the Memberstack account has become one of the most practically useful resources in the Webflow community, not because of production value or depth of expertise, but because of sheer volume and specificity. He has made videos on things nobody else bothered to cover. Niche fixes, specific workflows, tool combinations that actually work in real client environments.

"Pretty much anyone who uses Webflow for at least a year is more than likely going to run into one of my videos. I've made so many for so many random things that nobody else has."

That's the strategy, not celebrity, just consistency and coverage. Show up in enough searches for enough specific problems and you become unavoidable. It's a content model that any marketer building an authority channel can learn from.

But beyond the content, Julian is Memberstack's embedded voice inside the Webflow community. He's not selling. He's experimenting, sharing, and telling people what's actually worth their time. When he recommends something, it lands, because people have learned he doesn't have a stake in saying it.

The Shift Every Marketing Team Needs to See Coming

This is where the conversation gets important for marketers specifically.

For years, the standard narrative around the marketing website has been relatively stable. You hire an agency or a developer, they build the site in a CMS or a visual builder like Webflow, your team makes content updates, and you revisit the structure every 18 to 24 months. Maybe you A/B test landing pages. Maybe you connect it to your HubSpot or your analytics stack. But the core infrastructure stays put.

AI is starting to destabilize that model in ways that are easy to miss if you're not inside the tooling.

Julian recently led the migration of a 600-page-plus marketing site off Webflow, rebuilding it using AI-powered vibe coding tools. The Memberstack team, including people who are not web professionals, are now pushing updates to that site. The content team is making structural changes without needing a developer. The founding engineer can still go deep when precision is needed, but the day-to-day update cycle looks completely different.

"We've got our founding engineer who can push updates, and our content team, no Webflow experts, nothing like that, and everyone is making updates to this site."

That's not a small thing. The ability to update and extend a 600-page marketing site without a web development bottleneck is the kind of operational shift that changes how a marketing team is structured, what they spend on agencies, and how fast they can execute.

Webflow's Positioning Problem (and Opportunity)

Julian is not anti-Webflow. He still uses it. He still loves it for what it does well. But he's honest about where the platform is standing right now, and what it needs to do next.

The original knock on Webflow from traditional developers was always that it was a drag-and-drop builder, a tool for people who couldn't write real code. The Webflow community pushed back on that for years, and rightly so. The platform earned its credibility as something serious, faster than traditional development but professional-grade in output.

The problem is that AI-powered development tools are now making a similar argument, fast to use, accessible to non-developers, but increasingly capable of producing professional-level output. Webflow is facing a version of the same credibility challenge it once leveled at Wix and Squarespace.

"You're in a similar spot right now with AI, with vibe coding builds where it's super fast, super powerful, but you don't have that professional level of control unless you're also able to do a little bit of the coding."

Julian thinks Webflow's best move is to lean into this instead of running from it. Become the AI tool for professionals. Let the AI handle speed and generation, but give serious builders the fine-tuning and control that raw vibe coding still can't match. AppGen is a step in that direction, but Julian is candid that the current version isn't quite there yet.

"Right direction, wrong delivery."

There's a version of Webflow that becomes the interface layer between AI-generated structure and professional-grade marketing execution. That version would be very valuable to marketing teams. Whether Webflow builds it is still an open question.

Stop Building Digital Brochures

This is the line from the episode that most directly applies to anyone managing a marketing program.

Julian's recommendation for web professionals who want to stay defensible in an AI world isn't just to learn new tools. It's to rethink what they're delivering.

"Client has a website. What's the next step? Start building web apps. Start getting comfortable with building things that are not just digital brochures for a business, but that actually serve a purpose."

A digital brochure tells people who you are. A web app does something for them. A digital menu they can update in real time. A client portal. A calculator. A resource library with access controls. These are things that deliver ongoing value, create recurring engagement, and make the relationship between the business and its website fundamentally stickier.

For marketers, the implication is similar. The website that just sits there explaining your company and collecting form fills is increasingly a commodity. The website that does something for your buyers, that reduces friction in a decision, that makes your sales team's job easier in a live conversation, that is the version worth investing in.

Julian's old stack for building this was Webflow, Memberstack, and Make. Today he'd point you toward Claude Code, Lovable, or Bolt depending on what you're building. But the tools are secondary to the shift in thinking.

Two Tools Worth Knowing About Right Now

Julian goes deep on two tools in this episode, both without any financial relationship to either company.

Claude Code. Julian describes this as the tool that will change your life in a single day. It looks like an AI chatbot inside a terminal. The output is not. If you are a marketer who manages web development relationships or a creative who builds sites for clients, even a few hours with Claude Code will change how you think about what's now possible without a full development team.

Relume. Julian has been using Relume since it was just a component library. Today it is substantially more than that. You describe the site, it builds a sitemap, fills it with professionally designed section layouts, applies your brand, and outputs a client-first Webflow site in somewhere between ten and fifteen minutes. Your job then is quality control and fine-tuning, not starting from a blank canvas.

"You can end up with a perfect website instead of in three or four weeks in like three or four days because your job is quality control and fine-tuning."

For any marketing team that runs frequent campaign landing pages, microsites, or partner-facing pages, that speed difference is worth paying attention to.

What Julian Is Optimizing For Now

The personal part of this conversation is the part that landed hardest.

Julian bought a house in Serbia at 21, paying cash, because that's how property works there. He had hit every goal he set for himself as a kid, financial stability, remote work, living in Europe, before most people his age had their first full-time job. Then 2025 happened. He had to leave the country urgently. He's in Italy now. He hasn't fully processed it yet.

What he came out of that year with is not a hustle story. It's the opposite.

"I've been able to do some of the best work in my career because I'm not just focused on what I'm told to focus on. I focus on what I know I need to focus on."

He works 32 hours a week. He has two kids. He is not interested in performing productivity. He is interested in doing the right work and being a present person. And the results, including the Vercel CEO reaching out to feature his team's new site to their internal team, suggest that model is working.

For marketers who are grinding through planning cycles and board decks and team reviews, that might be the most quietly radical thing said in this episode.

What This Means for Your Marketing Program

If you manage a marketing website, here is the honest takeaway from this conversation.

The relationship between marketing and the website is changing. The tools being used to build it, extend it, and update it are evolving faster than most teams are tracking. The gap between teams who understand that and teams who don't is going to become visible in the next 12 to 18 months.

You don't need to become a developer. You do need to be paying attention. You need someone on your team, or in your network, who is close enough to the tooling to tell you what's worth your time and what isn't. Julian Galluzzo is one of those people.

Listen to the full episode on Apple Podcasts, Spotify, or wherever you get your podcasts. And if your website is overdue for a hard look, start with the Visual Swipe File at mmg.studio/visualswipefile. It's a free resource built to help marketers and founders understand what a high-converting website actually looks like, before you spend a dollar rebuilding yours.

‍