Articles + resources for high-performing marketers

A board member asks how much more you could do with a bigger budget. It sounds like an opportunity. It's actually a trap, and marketing exec Angela Troccoli explains exactly why on this episode of Marketing by Design.

Hosting my first in-person marketing meetup in Columbus was equal parts exciting and nerve-wracking. Twenty-two marketers showed up, and I learned a lot about what it takes to bring a community together from the real costs and RSVP numbers to what worked, what I’d change, and what’s next.

A marketing professor with 8+ years of industry experience explains why AI didn't make marketing degrees obsolete, it just changed what "marketable"